{if $banner_data.TEXT != ''}
  {$banner_data.TEXT}
{elseif $banner_data.LINK != ''}
  <a title="{$banner_data.TITLE}" href="{$banner_data.LINK}" {$banner_data.TARGET}>{$banner_data.IMAGE_IMG}</a>
{elseif $banner_data.IMAGE_IMG != ''}
  {$banner_data.IMAGE_IMG}
{/if}