{if $banner_data.TEXT != ''}
  {$banner_data.TEXT}
{elseif $banner_data.LINK != ''}
  <a title="{$banner_data.TITLE}" href="{$banner_data.LINK}" {$banner_data.TARGET}>
    <img src="{$banner_data.IMAGE_SRC}" alt="{$banner_data.IMAGE_ALT|onlytext}" title="{$banner_data.IMAGE_TITLE|onlytext}">
  </a>
{elseif $banner_data.IMAGE_IMG != ''}
  <img src="{$banner_data.IMAGE_SRC}" alt="{$banner_data.IMAGE_ALT|onlytext}" title="{$banner_data.IMAGE_TITLE|onlytext}">
{/if}